Solvero Group is a holding company that unites several businesses within one group and supports them through centralized HR, Legal, IT, and Finance services.

As part of our continued growth, we are expanding our Media Buying team and are seeking a Facebook Media Buyer with strong experience in performance marketing and the Chilean market.

In this role, you will be responsible for launching, optimizing, and scaling Facebook/Meta advertising campaigns for iGaming products, driving high-quality traffic, improving acquisition performance, and ensuring stable campaign growth through data-driven optimization and strategic testing.

What you'll do:

• Plan, set up, and launch Facebook/Meta paid campaigns for iGaming products (online casino, slots, sports betting – where permitted under Chilean regulations and licensing requirements).
• Build structured campaign architectures (campaigns / ad sets / ads) across Chilean audiences, interests, placements, and creative angles.
• Launch and manage campaigns across Facebook/Meta, in-app traffic sources, and advertising networks.
• Optimize campaigns using key performance events (Install, Registration, First Deposit, Purchase) to improve CPA and ROAS for the Chile market.
• Monitor daily performance and analyze core metrics (CTR, CPC, CPM, CR, CPA, ROAS), implementing continuous optimizations to achieve KPIs.
• Collaborate with creative teams to prepare briefs, define messaging, value propositions, bonus offers, and game positioning tailored to Chilean audiences.
• Run A/B tests across creatives (video, static, carousel), copy, headlines, and formats, scaling winning combinations.
• Manage pixel/events setup and ensure accurate tracking and attribution across web and app funnels.
• Test and apply different bidding strategies (lowest cost, cost cap, bid cap) and manage budgets dynamically (scaling, testing, and reallocating spend).
• Ensure compliance with Meta policies for iGaming and Chile-specific advertising requirements, including ad approvals and account health monitoring.
• Prevent ad disapprovals and minimize risk of account restrictions through compliant structures and creatives.
• Prepare daily and weekly performance reports with KPIs, insights, learnings, and next-step hypotheses focused on Chile performance.

Requirements

• 2+ years of hands-on experience managing Facebook/Meta Ads campaigns.
• Proven experience working with the Chile market (mandatory).
• Experience in iGaming, affiliate marketing, fintech, or other performance-driven/high-risk industries is a strong advantage.
• English – B2 level, Russian – B2 level.
• Strong understanding of Facebook Ads Manager (campaign structure, optimization events, audiences, tracking, lookalikes).
• Ability to work with strict KPIs and optimize campaigns based on data, not intuition.
• Strong analytical skills and experience using Excel/Google Sheets (funnels, dashboards, performance analysis).
• Experience working with Meta policies, especially in restricted verticals such as iGaming.

Nice to Have

• Experience with additional paid channels (TikTok Ads, Snapchat, X/Twitter Ads) in LATAM or global markets.
• Experience with MMPs (AppsFlyer, Adjust) and post-install event tracking.
• Understanding of LATAM iGaming landscape and advertising nuances across Chile and neighboring markets.